Nulca is the industry leader in safety-based risk management solutions and verification for utility-locating professionals. In May 2024, I was asked to help them create a new logo.
Why go in this direction?
Nulca, while wanting to revamp their brand, wanted to stick close to their roots and focus on who they represent: the technicians. To do this we went through multiple rounds of concepts until we found a version we believed was both bold and inclusive to their audience.
Below are other variations we experimented with
